Current Issue : January - March Volume : 2018 Issue Number : 1 Articles : 6 Articles
The study was directed towards assessing material resource utilization practices and challenges in Wollega University. Descriptive research design was employed. Data were collected using sample of 88 academic staff and 121administrative staff. Both academic and administrative staffs were selected by stratified sampling technique along with using simple random sampling method. A questionnaire and interview were used as tools for data collection. The data obtained through the questionnaires and interview were analyzed using descriptive analysis like, frequency and percentages. The result indicates that procurement process, storage, controlling mechanisms, and maintenance have a significant effect on material resource utilization in Wollega University. The study also revealed that the major challenges identified were poor procurement process, inadequate storage, tight controlling mechanisms, and poor maintenance activities. The disposal of obsolete material was found to be insignificant, which has invisible effect on material resource utilization. Moreover, it is recommended that specification of resources have to be identified, building permanent stores and storage of materials could have to be arranged, it is better to hire effective and sufficient maintenance professionals and organize separate maintenance center in the institution....
Touring, traveling, or moving from one place to another for purpose of business, leisure, either locally or internationally, is known as tourism. In many countries, tourism forms an integral part of economic development through job creation, infrastructural investments, and income provision. One of the root causes for global tourism growth has been the industrial revolution in Great Britain around the 19th century. This was characterized by a transition from hand production to use of machinery, including improved steam and water power, emergence of textile industry, new modes of iron production, which all became known as factory system. Entrepreneurship and consumerism served as driving forces for the industrial revolution which then expanded around the world. By the 20th century, the movement of people across regions enhanced following improvements in transportation. However, the revolution also meant an increase demand for workers in factories. Apart from industrial work, leisure accounted for movement of people during breaks from work. Although mass movement may result to income growth, it equally raises pertinent questions of how environments are constructed to suit the needs of people arriving, what kind of threats emerge from such destinations and perhaps what can be done to address such problems? Thus, this paper uses a review of web-based texts and critical tourism approach to seek an understanding of tourism from different perspectives which address the potentials and threats in tourism. Using the case of Finnish Lapland, our observations show that snow is essential to boosting tourism. However, habits towards climate change are a threat to sustaining snow tourism in the region. The paper then proposes economic diversification as a way forward....
Programs to secure customer loyalty have been used by marketers for many\nyears. However, how effective are these programs? More than 50% of marketers\nsaid that their loyalty budgets rise during the past two years, while only\n10% saw a reduction in budget. This reflects the increase of loyalty programs\nattracting frequent buyers for everything from food to clothing to entertainment.\nThe main aim of this paper is to identify what extends customer loyalty\nprogram work in customer retention, customer engagement, and revenue\ngeneration in airlines business taking example of Air Berlin. This paper adopts\na single case study design. Relationship management and customer loyalty\ntheory are the theoretical foundations used for evaluation of the aspects of\nloyalty program effectiveness. It is concluded that though Air Berlin has been\nsuccessful so far to implement their customer loyalty programs, retaining the\ncustomer loyalty can only be possible by being competitive over the other\nplayers in the market because customers will look for alternatives on the basic\nservices and that reduces the influence of the drivers that keeps the customers\nloyal to one single company....
Uniforms play a major role during any service encounter and can impact stakeholder experience. The authors review current literature in the field of uniform provision in the hotel industry and present a comparative study from two different cultural settings: Hong Kong SAR, China and Tyrol, Austria. The research gathered quantitative data from those that wear business attire or uniforms and are engaged in the provision of services and or products alike. The data presents six factors, which describe uniform wear influences on customer contact employees. The overall result shows, that in the three highest scores, contact staff considered their job pleasant; uniforms communicate to others that one belongs to the organization, and they were very satisfied with their current job. On the other spectrum, the lowest scores were collected for wearing a uniform towards improving the job satisfaction, and the lack of involved in uniform design process....
Having recognized the importance of tourism to economic growth, many researchers have started to argue that tourism growth can also influence the economy and tourism. This paper attempts to test the long-run and short-run relationships between international tourism and Iran�s economic growth by accommodating structural breaks and Bayer and Hanks cointegration test and using the Autoregressive Distributed Lag (ARDL) and Granger Causality to examine the relationships between investment in physical capital and human capital and household consumption expenditures over the period of 1980-2014. The main finding of this study is the TLG hypothesis can be accepted in Iran. The more the country prospers the more stable and sounds are the economic, social and political situations. The prospective tourists will have more confidence to visit Iran....
All-you-can-eat Buffet is becoming increasingly popular and related concepts are adopted to operate in either hotel restaurants or buffet restaurants. Since catering experiences are highly affected by surrounding atmosphere, its service facilities have an essential impact on its overall customer satisfaction. However, there are no previous research studies on servicescapes and their relationships with customer satisfaction. This research is first to investigate if Buffet servicescapes affect customer satisfaction. The purpose of this research is to verify the relationship among Buffet servicescapes and customer satisfaction. Apart from this, which dimensions of servicescapes affect satisfaction the most are also examined. We have selected Park Lane Hong Kong Hotel Buffet Restaurant as an example because of its popularity and it is awarded as the best buffet restaurant in Hong Kong by a renowned Dining Magazine. Furthermore, we have also further studying on their effects on positive word-of-mouth since it results from the dining experience and it greatly affects others� purchase decisions. The results discover that all dimensions of servicescapes have a positive effect on customer satisfaction where Cleanliness has the greatest impact. Finally, implications and recommendations are discussed base on the findings for further improvement to buffet hotel restaurants on various dimensions of servicescapes to enhance customer satisfaction and help spreading positive word-of-mouth under keen competition. Most importantly, this study is a starting point for further research on Buffet Restaurants� servicescapes....
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